Hello,
Marketing is a big area and one of the cornerstones to online and offline business success. In this post category we have a look at some of the areas that come under marketing. A market is a group of people who service a particular section of society or community through the trade and provision of supplying products and or services. It also describes the nature of a vast array of things and activities which belong to a main department of life in which humans create and participate and make real. At heart marketing is really about communication and relationships and exchange of values.
Here’s a list of some of the areas that marketing involves and that the posts to follow will be about:
Advertising: here again this area has a broad range of topics but essentially advertising is a way to attract attention.
Publicity: A way to generate public interest usually through the medium of media outlets such as T.V and film networks and other broadcasting agencies like podcasts news feeds etc
Research: A means to essentially find out more about the market and product and services and also to collect data and analyze trends and the scope of the market in order that plans and ideas can be formulated and the market performance properly assessed.
Networking: Linking and communication with other departments of the market and exchanging information.
Social Media: Marketing in a social way
Affiliate Marketing: Helping each other sell products and services and joint venturing and forming relationship through partnering for a common cause
Direct Response Modern Marketing. One on one marketing usually favoured by small businesses which still can be also a group one on one market that takes the approach of asking “how can I help that person or group or company etc by creating a solution and fulfilling their needs thereby giving value.
MLMarketing: Multi tiered marketing strategy that focuses on recruiting others who basically become distributors of the product and service.
In the next post we look at the basic things to do with marketing in the online business world.
