Email Delivery & Autoresponders

Hi,

In case you are wondering—for an online business and e/course the following is essential.

For instance you have your E/course created and now you’re asking yourself how do I deliver it to the public and get subscribers for my newsletter and products purchase.

While a number of methods are used to achieve that in this post we look at one of the most popular and perhaps most recognized means into how to get subscribers and build a list of people who are interested in your niche and information and/or products such as your E /course and services—and that is via e-mail.

In short after your e/course is set up and ready or even beforehand the aim is to build up a list via a page or links that go to what’s called an “opt in form” which is web/form where people provide their name and e-mail in return for your providing information or a free product incentive for them to join. Then next once they are on your list you are able to communicate and connect with them and that is done by an automatic process piece of software commonly called an “auto responder”—which is a service supplied by an e-mail service provider where you pay usually a small monthly fee to have access to the system, and which is set up and makes it so easily to send e-mails and messages, or broadcast to your subscribers whenever you want to on autopilot.

You need to look around and there are few, however two of the most reputable ones are Aweber and Get Response—and also there’s Mailchimp, and Infusion Soft, and Sendlane. All have a monthly payment plan or packaged deal based on how many e-mails you can send per month. They vary however, if it’s your first E/course and you don’t have a list you only want to start with the minimum monthly service and then build up to the more bigger package e-mails deals as your list grows.

To set up an account with Aweber whom I’m with and have had no trouble with, you need to simply follow the easy to do instructions. I would say the other e-mail providers will be much similar but as for example using Aweber, once you have set up your account there are very easy to follow tutorials and a step-by-step process to follow for setting up your auto email-responder.

There are a number of things you can do with auto responders such as create a campaign where you send out automatically a series of e-mails that run on “time delay otherwise known as drip feeds” to your subscribers. These are good for newsletters and when a person just signs up as a subscriber to your newsletter—and there are other campaigns where you can send broadcast e-mails whenever you want to let people know about something which conveniently informs them on the spot rather than through a drip feed process.

In any case the purpose of setting up your autoresponder is to ensure you have an easy and good way, and automatic way to keep in touch with your subscribers. With your membership site the e-mail service provider is integrated as well like the payment gateway and once again there will be tutorials to follow on how to do this such as in Optimize member for example.

In case you are wondering about how to create your optin forms —you can create them in either the e-mail service providers such Aweber who have the tools to create forms inside their platform, or you can create your own form from the membership provider who have ready-made pages with “optin forms” and “thank you pages” ready made up and just need to be text altered to suit your message.

As to the series of e-mails that get sent—for your E/course this sequence usually follows at the start with introduction e-mails, followed by a number of other e-mails designed to inform your subscriber and take action in some cases. That’s usually what is regarded as the norm for how to set up a standard e-mail campaign.

If you like to find out more  with regards to e/course creation and online business then please have a look at Your E/course Blueprint

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