KEY ELEMENTS FOR CREATION OF A SUCCESSFUL E/COURSE
Marketing
Marketing is an essential part of any online business success. “What’s my marketing plan” is one of the key questions to ask yourself when it comes time to drawing up your business plan and that part of it.
In the online world reference is made to the word “niche” and “market” and quite often there can be some confusion between what the two mean. A niche is not the market.
Let me explain. Basically marketing is what you do and how you go about selling products and services to do with or in the area of the industry or market if you prefer to call it that you’re in. Your niche on the other hand can be any one or more out of a number of different products and services within that market or industry if you like that you sell. It’s where you fit into the market—while the actual market is a network or group of people overall, such as the traders and customers who buy and sell and distribute the products and services that make up and or connect with that particular industry or market.
Online marketing covers a big area however there are some essential components that you need to consider and take into account when drawing up your marketing plan for your online business. A marketing plan helps reduce risk and gives direction for your products and sales areas.
Research is one of the factors. Looking into and finding out the viability of your product or service both for popularity wise and long-term sustainability in the market. It also gives you essential knowledge on for example, pricing levels, and sales data, and the “demo and geo”graphics about the type of people or customer and what their interests are regarding the products you have to offer. A product will do well when there has been exacted amount of research done on it in the market both before, during, and after its online, and even further still if it happens to be a physical product and is sold offline as well. It always pays to research different channels, not just a few beforehand and use that information to promote and focus on the areas and outlets in your market best suited for your brand and product.
It helps to know your market by working out the line of supply and who does what in the process from the creation of your product sales and delivery of it. To go with that it helps to draw initially a basic pricing strategy outline that notes what your budget level is, plus things like costs for promotions such as advertising, media, publicity, and ascertaining costs regarding other third parties involved in the chain of supply who you either purchased from in your services or trade and or make sales as a result of delivery and postage or freight expenses.
Online marketing also involve writing up your sales page, and copy—which requires headlines, and text to be written in a specific manner and that goes through each part of the sales process between the prospect and the seller detailing what the benefits and features are of your product and service. However there are professional copywriters who can do this particular type of wordsmithing as an art for you, however just to get the feel for this aspect of your online business first it doesn’t hurt to give it a go and create your own sales page for the experience, just so as to know what is involved and therefore be able to tell the difference between a good and not so good written sales page even when outsourcing it to professional copywriters.
Marketing at heart is about building relations, and making contacts and exchange of values through one’s services and products to meet the needs of society and values of others who are searching for your product or service. For your business to succeed there needs to be a marketing strategy put into practice if you want to know about how your product will fare in the selling process and what you can do to make your product work and as appealing and sought after in the market as can be.
If you like to find out more about marketing and e/courses then have a look at Your E/course Blueprint
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