First off is Course Preparation.
Here you are introduced to the course as a clear-cut system that’s easy to follow and implement each step, without becoming overwhelmed or the mind boggled or confused as to what the online world and creating a course is all about.
A list of things is worked out with regards to the materials you need for creating your course structure.
E/course Model:
You learn how to create your e/course model and what key elements go into further building your course structure.
Online Business Model:
For this part you learn the three key elements that go into an across the board standard online business model that everyone uses and you’ll be able to apply and adapt to suit any product and or service you may want to do, both for your course now and in the future for other products and services you may be considering doing.
Here’s a breakdown of what’s in the Your E/course Blueprint
The course is divided up into three main sections being the “Creation” the “Technical” and the “Marketing” sections which contain all the key ingredients for creating a top e/course.
Section One: Course Creation
The first part is about the actual creation aspect of your course. Such as adopting a creative mindset and letting your mind go freely to focus on exploring and uncovering ideas, and implementing design and layout, and getting your message across clearly. This is where you design your course modules, create the content and work out the order you want to teach the lessons in.
Module One
This module is about “Course Mindsets” where you apply key elements and strategies to what and how to maintain a mindset based on personal development principles and discovery of your inner guide for self-guidance throughout your course.
Module Two
Creating Your Course Business Plan: To run your business successfully it’s important to work out a course business plan. For creating your plan, it’s important to know the key elements for running your course as a business. These are essential components of course planning and structure. Each element forms a part of your course foundation which serves as the basis upon which you build your course success.
Module Three
Niche Research: In this module you acquire the skills and resources to find out about your market, and what to look for in researching your course viability. How to determine your course in relation to and distinct to others in the same industry, and what resources and software to use to know about your niche in the market you are in—doing your niche research beforehand means you get to know your target audience and have the confidence to go into your market when it comes to putting your course online and selling it.
Module Four
Creating Your Course Content: In this module guidelines are given for creating your course content, such as for example how to format it correctly and present and structure it so it’s easy to decipher and get your lessons message across. These are important skills to have for operating just about any kind of online business. In addition there’s a list of resources for how to create engaging content including videos and the tools to use.
Section Two: Technical
In section two all the technical part of creating an online course is covered. In this section it’s all about getting your website set up and running, and acquiring skills on website creation, and design, and payment gateways, and auto responders which are all the different parts that are essential in understanding how the technical side of things work.
Module Five
Website Creation: You learn about the WordPress platform and how to set up your membership site. If you are completely new to the online world and websites then not to worry, this module guides you through setting up your domain (ie website name) and hosting provider so your website can go live. All is explained with simple easy steps also on how to set up your membership site and get it up and running. All you do is simply follow the step by step process. There are videos as well on everything you need to know to set it all up.
Module Six
Website Design: In module six a look is taken at what makes a web site page standout. You learn what goes into making a good design page that has all the features, and select key elements for presentation and communicating a clear message. As well how to record and upload videos and MP3’s and your images or drawing designs.
Module Seven
Payment Gateways: Here you learn how to set up and process your payment for your course and integrate your payment gateway with your membership software. This can be difficult however you will find easy to follow guidelines and tutorials on how to do your membership page registration, and login forms, and create your call to action buttons, and recurring payments—and those things can all be done without having to be a technical expert to do it. All you do is simply follow the tutorials and do each part as you go along.
Module Eight
Email Delivery & Auto Responders: In module eight there’s all you need to know about setting up your automatic e-mailing system with an e-mail service provider for your optin forms and so that you can maintain communication and send your subscribers newsletters about your services and products and useful additional information they may be interested in. Emailing and Auto responders are an essential part to running an online business successfully and they can be a little bit daunting at first working out the system of what the steps are, however in this module each step is simply laid out and with the extra resources given it doesn’t take long and is not hard at all to set up.
Section Three: Marketing
In this last section it covers all about marketing from course promotion to group interaction. Marketing is a big area to cover and unless you have some guidance in it can be daunting knowing where to start and what to learn first off. In the four modules to follow the core ingredients to marketing are covered with the result you learn what it takes exactly to market your course successfully.
Module Nine
Course Promotion (part A): Promotion of your course entails building relations with your market and customer service. For some this can be the greatest hurdle so in this module you’ll learn about how to develop a marketing mindset and strategies which focus on promotion of your course through techniques such as traffic generation, and brand identity, and search engine optimization (ie: S.E.O ), and guest posting for example.
Module Ten
Advertising (course promotion part B) : Advertising is one of the major promotional ways to let people know about your product and build your brand. Knowing how to write standout headlines, the right type of images to put, and running ad campaigns and advertising cost factors are all covered in this module. In addition there’s the how to do the all-important sales page with a proven good copywriting strategy, and how to use the media and publicity to help make your course more known and to boost sales. All these skills are important elements of advertising which are necessary to know and implement if you want your course to do well.
Module Eleven
Launching: With your course complete and a list of subscribers, next comes the launching of your product. In this module you will get resources and know-how about launching and how to promote your course over the pre-launch period so it builds optimal interest. There are a few different ways you can launch your course and these are covered with the best resources to add in knowing all you need to know about doing a successful launch.
Module Twelve
Group Interaction: In this last module you learn about social media, such as setting up a group and how to manage and service the needs of your students and also become involved as a part of group interaction. In addition there is extra material on what to do next once you have your first course completed. Things like course direction and branching out and where to take your course next are all looked at and considered as important next steps in running an online e/course business into the future.